Canadian Tire, Petco launch premium pet product initiative

Partnering with Petco to offer a premium grain-free pet food line and other products, including accessories

Canadian Tire, Petco launch premium pet product initiativeCanadian Tire is entering the premium pet category in retail by partnering with Petco, a leading global pet specialty retailer.

The Canadian retail giant will exclusively offer Petco’s assortment of food, treats and accessories to Canadian shoppers online and in stores.

“We know how important pets are to Canadian families so we’re thrilled to bring Petco’s offerings to Canadian Tire, where 65 per cent of our customers are pet parents. Petco’s deep expertise in pet products, combined with Canadian Tire’s extensive reach in a thriving pet market is a powerful combination,” said Greg Hicks, president of Canadian Tire Retail, in a statement.

“Petco’s legacy as a global leader in pet products heightens the credibility of our suite of pet offerings, allowing us to strengthen an important category and expand our marketplace.”

Beginning in August online and in-store, Canadian Tire shoppers will have exclusive access to Petco’s own WholeHearted brand – a premium grain-free pet food line. Additional Petco products, including accessories, will be added to Canadian Tire’s pet assortment starting in September, said the company.

In a news release, Petco is described as a world-class leader in pet products in 1,500 stores across the United States and Mexico.

“As a leader in providing pet parents with everything they need to live healthy, happy lives with their pets, we’re thrilled to partner with Canadian Tire to bring the history and quality of the Petco brand to Canada,” said Rebecca Frechette, executive vice-president and chief merchandising officer at Petco. “We’re excited about the launch and look forward to growing and building on our partnership well into the future.”

Canadian Tire Corp. Ltd. is a family of businesses that includes a retail segment, a financial services division and CT REIT. Canadian Tire was founded in 1922. The retail segment also includes Mark’s, Pro Hockey Life, FGL (Sport Chek, Hockey Experts, Sports Experts, National Sports, Intersport and Atmosphere), and Helly Hansen.

Respected business writer Mario Toneguzzi is a veteran Calgary-based journalist who worked for 35 years for the Calgary Herald in various capacities, including 12 years as a senior business writer.


Canadian Tire, Petco launch premium pet product initiativeThe views, opinions and positions expressed by columnists and contributors are the author’s alone. They do not inherently or expressly reflect the views, opinions and/or positions of our publication.

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