Has trust in journalists started to rebound from rock bottom?

A new survey says people are looking at journalism with new respect in these troubled times

Has trust in journalists started to rebound from rock bottom?It’s true. The 2018 survey by Cision of 1,355 journalists from across six countries discovered that perceived trust in professional journalists improved by 20 per cent this year. Cision is a global provider of media software. Yes, sadly, journalists felt underappreciated by 91 per cent of the general public up until last year. And fake…

7 ways small businesses can reach customers

If you’re capturing leads with only one type of media or channel, you're missing out on capturing three to 10 times more prospects

7 ways small businesses can reach customersThe more ways you offer prospective customers to contact you and join your automatic follow-up system, the more money you're going to make. So why restrict the way people contact you? Not everyone wants your e-newsletters. If people know and trust you, some prefer to see short text messages. Others want to call a phone…

The truth about crappy website content

Creating website content that people will want to read

The truth about crappy website content“You need articles for the website?” pressed the CEO. “Words are cheap; buy them from one of those content farms.” I instantly knew we would not be working together very long, given that he had such little regard for his corporate image or for the reputation of his employees, customers and partners. Including me. Irresistible…

7 essential rules to creating a social media policy

You will have a difficult time winning in court if you never told employees they couldn’t do what they did

7 essential rules to creating a social media policyIt’s relentless. You find stories every day on Google that announce how someone got fired for posting senseless comments on social media. We call that getting “dooced”. You’ve probably been alerted to potential disputes such as these: Are you legally exposed when it comes to the rights of employees who want to freely post on…

Persona is the online version of your target market

Building a persona for digital media is more detailed when compared to traditional marketing

Persona is the online version of your target marketI was once asked by a young marketer about the word “persona”. He heard the term from an online gooroo who talked about personas when it came to finding more customers online. Traditionally, the phrase, target market, was the default to identify groups of people we wanted to reach for almost any reason. A target…

How to create a social media savvy office

Complete these tasks to implement a successful communications marketing plan

How to create a social media savvy officeDoes the following describe your boss’ social media “strategy”? He assigns new responsibilities for online marketing to: professionals not trained in social media sales representatives who hate writing content younger administrators he expects to know how to make “friends” just because they’re, well, young. To help your boss perfect your company’s social media strategy, start…

Social media strategies to grow your business

Shred employee turnover, improve ROI, and increase the lifetime value of your customers

Social media strategies to grow your businessIn the time it takes you to read this sentence, some 50,000 Tweets will have been sent. How many of those messages might mention your company name with an industry hashtag — good or bad? LinkedIn Powerhouse Strategist Olivier Taupin and I were contributing authors to a book for CEOs who face a growing firestorm…

Read this before you invest in social media

The path to 20 per cent more revenue and 60 per cent higher profit growth is often being held up by the head honcho

Read this before you invest in social mediaA strong mindset for company leadership always begins in the C-Suite. Unfortunately, conviction is lagging when it comes to how business benefits from social media as a corporate strategy. "Only 52 per cent of companies say that executives are informed, engaged, and aligned with their company's social strategy," reports the Altimeter Group on the state…