Using video to build brands and make emotional connections

Paul Bzeta of Kicker Video talks about how marketing in the digital age is evolving

Using video to build brands and make emotional connectionsPaul Bzeta is CEO of Kicker Video. Paul spoke with Calgary's Business's Mario Toneguzzi Tell me what Kicker is and what it does? Bzeta: Kicker produces video content for B2B clients in Canada and the U.S. Videos that help our clients explain their products and services in a simple way in order to drive new leads,…

Alarm raised over Canadians’ levels of debt

MNP survey shows 46% of Canadians are $200 or less away from financial insolvency at month-end.

Alarm raised over Canadians’ levels of debtCanadians are more worried today about debt, interest rates and personal finances. And they should be. According to the latest MNP Consumer Debt Index conducted by Ipsos, 46 per cent of Canadians are $200 or less away from financial insolvency at month-end. That’s up from 40 per cent in September. And 31 per cent of…

Help! My boss is a hopeless nincompoop

Learning to adjust could be a career-enhancing experience. Incredible as it seems, your boss's ineptitude could be a blessing

Help! My boss is a hopeless nincompoopUnqualified candidates wind up managers every day. Imagine how qualified employees feel when passed up for plum promotions? In a perfect world, the best candidates quickly climb organizational ladders. But it's not a perfect world and unqualified candidates wind up with great jobs for all the wrong reasons. Heading the list are cronyism (never underestimate…

Why employees jump ship

Employees don't quit their companies; they quit their bosses

Why employees jump shipContrary to popular belief, low salary is usually not the primary reason for quitting a job. Statistics predict that most career-builders won't be working for the same company a decade from now. They're likely to have at least two more jobs. Even though frequent job changes often have a lot to do with variables beyond…

Lowe’s Canada on a hiring spree across Canada

Lowe’s Canada on a hiring spree across CanadaLowe’s Canada announced Wednesday it is looking to fill more than 6,350 full-time, part-time, and seasonal positions across the country this spring. These positions are in addition to some 150 positions currently being staffed in connection with the completion of the consolidation of Lowe's Canada's operations at the head office in Boucherville, in the Greater…

Just say no to sugarcoated communications

Got a bad taste in your mouth? Maybe it's from all those sugar-coated messages you keep getting

Just say no to sugarcoated communicationsSugar-coated messages are in bad taste. In survey after survey, people ask for straight talk on all issues. They don't want artificially-sweetened words that supposedly will help the medicine – that is, the tough messages – go down. When you sugarcoat communication, you're superficially making something attractive or palatable. That's inauthentic, which can cause more…

Toxic bosses a career-builder’s worst nightmare

Best advice:  Muster all your coping skills and try to make the best of a horrible situation until another job is found

Toxic bosses a career-builder’s worst nightmareEvery industry has its fair share of toxic bosses. Many are accomplished, and extremely successful. Some are working for or running well-known companies.  Others are geniuses who created breakthrough technology. Typically, they make sterling impressions during the interview process. Unfortunately, their toxicity doesn't surface until you're working with them. Management consultant and author Robert Bacal…

How to avoid being the competent jerk at work

A "competent jerk" runs the risk of losing out on opportunities and being ignored

How to avoid being the competent jerk at workHow easy are you to work with? It's worth asking and, even better, checking. To paraphrase Bobby McFerrin of "Don't Worry, Be Happy" (remember that tune?) fame: In every work day we have some trouble. When you're difficult to work with, you make it at least double for your colleagues. And if you're considered a…

Christmas dream routes through East Germany

Erfurt, Potsdam and Rostock, in East Germany, rival many of their big city cousins, especially during the Christmas season

Christmas dream routes through East GermanyLike Dorothy in The Wizard of Oz, emerging from a world of black and white, East Germany has been transformed into a Technicolor version of its former self. While relatively unknown to those outside of the country, the cities of Erfurt, Potsdam and Rostock have been transformed into vibrant tourist hot spots that rival many…

Try Greek Salad with a Maple Twist

Greek Salad is one choice I might make when out for dinner or a quick lunch. But today, I thought, why not try to make it at home?

Try Greek Salad with a Maple TwistRomaine lettuce is one ingredient I love to use in many of my salads - in fact I truly enjoy a good Caesar as a side or main dish. However, with the E. coli outbreak linked to contaminated lettuce, my thoughts turn to another I enjoy - Greek Salad. This is one choice I might…

5 ways to ensure your customers pay on time, every time

It’s important to keep a steady hand on the finances to ensure there is always enough money available to pay your own bills

5 ways to ensure your customers pay on time, every timeWhen you examine common reasons that most businesses fail, issues with cash flow generally come up every time, for both new companies and the most well-established organizations. As a result, no matter the size of a venture, it’s important to keep a steady hand on the finances and ensure that there is always enough money…

Tips for terminating employees with dignity

Most managers, regardless of level, handle the uncomfortable task of terminating employees badly

Tips for terminating employees with dignityMost managers, regardless of level, handle the uncomfortable task of terminating employees badly. The biggest mistake managers make is terminating them in a harsh, unkind and insensitive way. The manner in which employees are fired often fuels lawsuits. Right or wrong, if employees feel that they are being unfairly treated, they perceive it as grounds…

The Canada option: is it still viable for Alberta?

Separation has become a real possibility thanks to the abuses and injustices imposed by Ottawa

The Canada option: is it still viable for Alberta?In the past couple of weeks, a retired senior oil executive, Gwyn Morgan, a former premier of Saskatchewan, Brad Wall, and a veteran journalist, Don Braid, all commented publicly on the current position of Alberta in Canada. They agreed on the nature of the problem, but stopped short of suggesting the obvious response. It’s not…

A mansion fit for a queen

You know you’re in grand company even before you pass through the wide iron gates: standing sentry are two members of the ceremonial guard

A mansion fit for a queenIt’s a mansion fit for a queen. It ought to be: Rideau Hall, after all, is where Her Majesty bunks down whenever she’s in town. And whether she’s here or not, her Canadian representative, the Governor General, works and lives on the premises. Fortunately, the villa is open to the public and. last summer, I…

Calgary’s entrepreneurial spirit will lead to long-term prosperity

The determination to succeed against, at times, daunting odds is in Calgary’s DNA

Calgary’s entrepreneurial spirit will lead to long-term prosperityAs Calgary tackles the challenge of reshaping its economy, the ‘can-do spirit’ is building on a legacy of achievement. Calgarians have a rich history of remarkable success that flows from lofty ambitions and embracing hard work. Think of the world-famous Calgary Stampede, the 1988 Olympics, a globally significant energy sector, or the hell-or-high-water recovery from…