What a great brand can do for your organization

Author Denise Lee Yohn talks about developing an emotional, meaningful, valuable connection with customers and employees

What a great brand can do for your organizationDenise Lee Yohn is a brand leadership expert, speaker and author of the bestselling book What Great Brands Do and the new book FUSION. Why is building a great brand important? Lee Yohn: In today’s cluttered, competitive marketplace, you need to stand out, get noticed and be perceived as different from others like you. You…

Gazing into the crystal ball to prepare your business for the future

Businesses must always look to trends and trouble spots on the horizon. Here are some things to watch for in 2019 and beyond

Gazing into the crystal ball to prepare your business for the futureThis is the time of year when many business owners turn their thoughts to the future. We wonder if our sales will hold in the coming year and whether our expenses are going to rise. We try to predict whether we have the right team, right strategies and the ability to face the future. Larger…

When customer service isn’t enough

Lack of clarity, training, measurement, accountability and rewards all impact sales

When customer service isn’t enoughI’m sure that you’ve suffered through an experience of poor customer service. You don’t have to look far these days to realize that many businesses put low value on treating customers well. Recently, however, I was working with a company on improving their customer service. It quickly became apparent that their customer service was great…

What businesses can learn from an election loss

Running a campaign is similar to running a business. We’re in business to win. Here's how I lost and what you can learn from that

What businesses can learn from an election lossI write this article eating my humble pie and managing my political hangover. I just lost a local city council election, coming ninth in a bid for one of the eight council seats. I was told by several politicians going into the municipal race that I might lose the first time. However, I thought differently because…

Is your business slowly dying?

When faced with pressure on their business model, most leaders simply focus on reducing expenses. That's not nearly enough

Is your business slowly dying?My dog died last week – but the truth was that she had been dying for several months. Last winter, she had a couple seizures in my driveway and I considered having her put down. But after a couple weeks she revived and had a great spring and summer. In the last month, she definitely…

Small business owners need to digitize now: BDC

Businesses with higher digital maturity are 62% more likely to have high sales growth than others, says report

Small business owners need to digitize now: BDCThe Business Development Bank of Canada has launched BDC Small Business Week this week with a simple theme – Digitize now: Transform your business. “In today's connected, automated and data-driven world, it's vital for Canadian businesses to embrace new technologies to keep up with the competition,” said Pierre Cléroux, vice-president of research and chief economist…

Is self-employment really for you?

If you want to thrive as your own boss you need to be prepared to sell yourself every day

Is self-employment really for you?Have you dreamed of being your own boss? Most of us probably have. We think about the flexibility and freedom it offers. We wonder how much more income we would retain if we simply contracted out our services. We imagine what it would be like to be our own boss. That picture of three-day weeks…

Why the shotgun marketing approach is failing your business

How to come up with strategies that entice your ideal customer to reach out to your business

Why the shotgun marketing approach is failing your business“Our ideal customer is anybody who’s breathing,” was the response to my question of who this businessman’s ideal customer was. “Really?” I said. “Are you serious?” Unfortunately, his reply was “Yes.” That affirmative answer was probably the reason this business owner was turning to me for help with his company. Many businesses are only marginally…

What every business can learn from Alberta’s failures

Add value, diversify, take control of your destiny, do long-term planning and be fiscally responsible

What every business can learn from Alberta’s failuresIt should come as no surprise to anyone that the failure of the Alberta government over the past 40 years to protect the interest of its citizens has resulted in a province that’s up to its neck in debt. The woes of the province cost the Progressive Conservative Party its reputation, future generations their Heritage…

E-commerce untapped potential for Canadian small businesses

PayPal report points to significant growth of online businesses, while offline enterprises stall

E-commerce untapped potential for Canadian small businessesCanadian small- and medium-sized businesses leveraging e-commerce are growing significantly faster than their offline counterparts, according to a report released on Thursday by PayPal. The report said small businesses that sell online through PayPal grew 22 per cent year over year in 2017, in sharp contrast to offline small businesses, which saw less than one…

Cybersecurity stakes high for Canadian companies

Sixty-four per cent of survey respondents said they don't have a formal data protection program

Cybersecurity stakes high for Canadian companiesCanadian companies are allocating small budgets to protect themselves against cybersecurity threats and they lack the formal internal processes to proactively deal with a breach, according to a new survey released on Thursday by EY. The survey showed that 63 per cent of respondents say their cybersecurity spend is less than 10 per cent of…

Crossing over to Dark Side Racing, at high speed

Kelly Fedorowich talks about her family's adrenalin-fuelled motorsport company and why it thrives

Crossing over to Dark Side Racing, at high speedKelly Fedorowich is owner of Dark Side Racing. Calgary’s Business: What is Dark Side Racing? Fedorowich: Dark Side Racing is a family-owned and operated Top Fuel racing team that specializes in heart-pounding, adrenalin-fuelled motorsport marketing experiences. My business partners are my husband David and our son Nikolas, and together with our Motley Pit Crew we…

Can we avoid another financial crisis?

We need to embrace intangible assets. And the lending world and investors need to free up funds to support intangible creators

Can we avoid another financial crisis?Could intangibles help avert the next financial crisis? Yes. And they'd better, because the train of global prosperity is about to jump the track and intangible assets are the only possible salvation. Today's headlines are depressing. There's a constant stream of negativity led by U.S. President Donald Trump's assault on the North American Free Trade…

How running a business is like getting married

Big weddings don't happen without planning and attention to detail. Successful businesses require the same focus, plus strategic plans

How running a business is like getting marriedI’m told that a lot of planning goes in to weddings. Twenty years ago, when I got married, I don’t remember there being so much planning. Yes, I had to go here and there and look at stuff. But as far as I was concerned, I was planning to show up on the day and…

Communo builds a community of marketing professionals

Ryan Gill of Communo talks about how the collaboration model works for both clients and creative entrepreneurs

Communo builds a community of marketing professionalsRyan Gill is CEO of Communo. Calgary’s Business: What is Communo and how does it work? Gill: Communo is a community of advertising and marketing professionals who give and get work from each other via a mobile app. It’s like Tinder, but for creative professionals looking for work or agencies looking to hire contingent workers…
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