Convert your social media traffic into website visits

Here's how to find the right mix to drive traffic to your website

Convert your social media traffic into website visitsOnly 20 Fortune 500 companies engage with their customers on Facebook, while 83 per cent have a presence on Twitter. This isn’t surprising. Most Fortune 500 companies still rely on traditional marketing methods. Plus, they’re still learning how to use social media effectively. What top companies fail to realize is that their new customers are on…

Hammer home the truth about business success with the right tools

Without the right tools, people and plans, your business will suffer. You’re going to have to work harder and that will affect your bottom line

Hammer home the truth about business success with the right toolsIt was almost the final straw. I was laying on the ground after falling off the roof of the house and the carpenter, John, was standing over me yelling. He was mad because his sawhorses had been broken in half because of my stupidity, while I was just wondering if I had broken anything in…

Finding the niche that will make your business successful

You can't be all things to all people, but you can be exceptional. Find the market, product and service that suit you and your customers

Finding the niche that will make your business successfulThe line “You can’t be all things to all people” comes from this poem: You can't be all things to all people. You can't do all things at once. You can't do all things equally well. You can't do all things better than everyone else. Your humanity is showing just like everyone else's. So: You…

How to create customer service that works

It’s all about making a connection with your customers and building a relationship by giving them what they need in that moment

How to create customer service that worksI recently gave a customer service session to the employees of a store called Great White Toys. Having seen in the news that Toys ‘R’ Us has filed for bankruptcy protection and that many other retailers are also in trouble as a result of online competition, I was surprised to hear from store owner Cameron…

A tax turnaround that punishes the risk-takers

By targeting small business owners, the federal government is undermining the very essence of economic growth

A tax turnaround that punishes the risk-takersThe federal government has proposed significant changes to the Income Tax Act that would harm small business owners. We've seen this kind of tax turnabout before and it's both ugly and unfair. Some politicians and much of the media are describing these business owners as tax cheats, and have demonized them. The Canadian Taxpayers Federation…

Canadians are masters of mediocrity but we can rise above

NAFTA or not, we need a national commitment to excellence that would help break down regional barriers and connect Canadians more closely

Canadians are masters of mediocrity but we can rise aboveCanadians have a global reputation for being nice; we're polite, trustworthy and, some would say, generous to a fault. Regrettably, these qualities mean Canadians have turned underachievement into a fine art form. Why? At the heart of the Canadian political and business establishment lies a deep-seated sense that it's not our place to compete head…

Imagining the worst, getting the best out of your business

The exchange rate could shift, interest rates could rise, NAFTA could be rewritten or buried. Do you have strategies to deal with such changes?

Imagining the worst, getting the best out of your businessOptimism in business is good, but business operators would do much better in the long run if they looked more closely at the down side and imagined the worst. Why would you go into business unless you were an optimist, really believing you’ll beat the odds and gain the freedom, flexibility and potential for great…

Don’t rely on governments to spur technological breakthroughs

Governments only role should be to ensure that intellectual property (IP) rights are protected

Don’t rely on governments to spur technological breakthroughsHuman ingenuity – often motivated by profit – is generally miles ahead of government regulations in resolving problems in society. Take, for example, the issue of orphan wells in Alberta. In September 2016, the Alberta Energy Regulator said there were 84,100 inactive oil and gas wells in the province. The collapse of oil prices and…

All talk, no action will leave your business in neutral

Many business owners know exactly what they would like to accomplish in their business. But they lack the necessary plan

All talk, no action will leave your business in neutralWendell is a swell guy with a big heart and a large mouth – and can Wendell ever talk! I worked with Wendell recently at a volunteer project. We were planting a garden and while I was breaking my back, loading dirt in and out of pickup trucks, Wendell would lean on his shovel and…

Luncheon speaker talks tax changes

The federal government's proposals, says investment adviser Colton Daniels, means business owners will have to adjust their strategies

Luncheon speaker talks tax changesKenneth Brown of The Clarion An investment adviser from Saskatoon shared his expert knowledge on the federal government’s proposed tax changes at a speaking engagement in Kindersley. Colton Daniels, who has worked as a chartered accountant, is an investment adviser for the Daniels Investment Group in Saskatoon. He spoke about potential tax changes at a…
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