7 ways small businesses can reach customers

If you’re capturing leads with only one type of media or channel, you're missing out on capturing three to 10 times more prospects

7 ways small businesses can reach customersThe more ways you offer prospective customers to contact you and join your automatic follow-up system, the more money you're going to make. So why restrict the way people contact you? Not everyone wants your e-newsletters. If people know and trust you, some prefer to see short text messages. Others want to call a phone…

Tim Hortons: the killing another of Canadian icon

Parent company RBI’s international expansion plans may well be behind the heartless Tim Hortons policies in Canada

Tim Hortons: the killing another of Canadian iconDestroying Canadian business icons seems to be a trend. In 2017, it was Sears. While employees were losing their pensions because of poor management, lawyers and consultants were receiving millions as the business was shutting down. Several Canadian retail icons have crumbled due to weak managerial strategies, from Eaton’s to Sears. Most closures, though, have…

Don’t wait until your business is in pain to find a cure

Prioritize your problems, identify all the best possible solutions to the most important issue and decide how to implement them

Don’t wait until your business is in pain to find a cure“Gross!” my kids yelled as I showed them the big lump of yellow wax that I had just picked out of the sink. To me, this lump of “gross” wax was a relief. A few days earlier, I had barely survived a flight from Rome to Dublin without screaming in pain. My ear was plugged and…

The truth about crappy website content

Creating website content that people will want to read

The truth about crappy website content“You need articles for the website?” pressed the CEO. “Words are cheap; buy them from one of those content farms.” I instantly knew we would not be working together very long, given that he had such little regard for his corporate image or for the reputation of his employees, customers and partners. Including me. Irresistible…

Mastering the fine art of marketing for the betterment of your business

The best marketing plans make offers that benefit customers and give the businesses involved tangible boosts

Mastering the fine art of marketing for the betterment of your businessBusinesses go all out during the holiday season to get us to spend our carefully-collected coins in exchange for glittering goods and services. Every form of media jingles and jangles with inducements for us to get to an establishment or website and partake of the delights offered. No wonder we become jaded. And no wonder…

7 essential rules to creating a social media policy

You will have a difficult time winning in court if you never told employees they couldn’t do what they did

7 essential rules to creating a social media policyIt’s relentless. You find stories every day on Google that announce how someone got fired for posting senseless comments on social media. We call that getting “dooced”. You’ve probably been alerted to potential disputes such as these: Are you legally exposed when it comes to the rights of employees who want to freely post on…

Persona is the online version of your target market

Building a persona for digital media is more detailed when compared to traditional marketing

Persona is the online version of your target marketI was once asked by a young marketer about the word “persona”. He heard the term from an online gooroo who talked about personas when it came to finding more customers online. Traditionally, the phrase, target market, was the default to identify groups of people we wanted to reach for almost any reason. A target…

How to create a social media savvy office

Complete these tasks to implement a successful communications marketing plan

How to create a social media savvy officeDoes the following describe your boss’ social media “strategy”? He assigns new responsibilities for online marketing to: professionals not trained in social media sales representatives who hate writing content younger administrators he expects to know how to make “friends” just because they’re, well, young. To help your boss perfect your company’s social media strategy, start…

Five things to do when your business is failing

It’s all about getting a broader perspective, knowing your customers, understanding your financials, marketing properly and asking for help

Five things to do when your business is failing“I told myself I wouldn’t cry,” said the woman on the other end of the phone as I asked her about her business. Patiently I waited for her to dry her eyes and compose herself. She went on to tell me how the summer had been tough, sales were slower than usual and now, months…

Social media strategies to grow your business

Shred employee turnover, improve ROI, and increase the lifetime value of your customers

Social media strategies to grow your businessIn the time it takes you to read this sentence, some 50,000 Tweets will have been sent. How many of those messages might mention your company name with an industry hashtag — good or bad? LinkedIn Powerhouse Strategist Olivier Taupin and I were contributing authors to a book for CEOs who face a growing firestorm…
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