Shaking things up and raising the profile of clients

Diana Ruff, founder of She Devil Productions, talks about how to make an impact in an increasingly visual world

Shaking things up and raising the profile of clientsDiana Ruff is founder of She Devil Productions. What’s She Devil Productions and when did you start the company? Ruff: In 2012, I was heavily involved in broadcast, media production and documentary work. Most of this was for various other production companies and I said to myself it’s my turn. I’ve done well for others,…

What a great brand can do for your organization

Author Denise Lee Yohn talks about developing an emotional, meaningful, valuable connection with customers and employees

What a great brand can do for your organizationDenise Lee Yohn is a brand leadership expert, speaker and author of the bestselling book What Great Brands Do and the new book FUSION. Why is building a great brand important? Lee Yohn: In today’s cluttered, competitive marketplace, you need to stand out, get noticed and be perceived as different from others like you. You…

Why the shotgun marketing approach is failing your business

How to come up with strategies that entice your ideal customer to reach out to your business

Why the shotgun marketing approach is failing your business“Our ideal customer is anybody who’s breathing,” was the response to my question of who this businessman’s ideal customer was. “Really?” I said. “Are you serious?” Unfortunately, his reply was “Yes.” That affirmative answer was probably the reason this business owner was turning to me for help with his company. Many businesses are only marginally…

Crossing over to Dark Side Racing, at high speed

Kelly Fedorowich talks about her family's adrenalin-fuelled motorsport company and why it thrives

Crossing over to Dark Side Racing, at high speedKelly Fedorowich is owner of Dark Side Racing. Calgary’s Business: What is Dark Side Racing? Fedorowich: Dark Side Racing is a family-owned and operated Top Fuel racing team that specializes in heart-pounding, adrenalin-fuelled motorsport marketing experiences. My business partners are my husband David and our son Nikolas, and together with our Motley Pit Crew we…

Communo builds a community of marketing professionals

Ryan Gill of Communo talks about how the collaboration model works for both clients and creative entrepreneurs

Communo builds a community of marketing professionalsRyan Gill is CEO of Communo. Calgary’s Business: What is Communo and how does it work? Gill: Communo is a community of advertising and marketing professionals who give and get work from each other via a mobile app. It’s like Tinder, but for creative professionals looking for work or agencies looking to hire contingent workers…

Should hunting be banned in your business?

Discover ways of baiting your customers so they come back to you and you will never starve

Should hunting be banned in your business?Hunting season is just around the corner in many places in Canada. In northern communities, people rely on moose or deer meat to sustain themselves through the winter. Rituals and skills of hunting are passed from one generation to the next as families and friends go into the forests. These tracking and hunting skills are…

How to create content that drives sales and success

Follow these steps to be sure you're creating content that resonates with your audience, and reflects your brand values and personality

How to create content that drives sales and successYour brand content is the emotional connection that converts a consumer into a customer. With more than 80 per cent of consumers researching – and shopping – online (Retailing Today, 2014), thinking strategically about how your content positions and reflects your brand personality is key. What is content? Content is the the new advertising. In the heady…

‘Action doesn’t magically happen. You have to plan for it’

Derek Blair of Insights Matter talks about how quality research can result in real operational change in businesses

‘Action doesn’t magically happen. You have to plan for it’Derek Blair is president of Insights Matter. Calgary’s Business: What is Insights Matter? Blair: We are a consumer research and market insights company. We help companies and organizations that are looking to solve marketing-related challenges and questions like: “What do our consumers and clients want?” or “Why do they buy and how do they make…

Are your new leaders headed in the right direction?

Launching a leadership career should not resemble a game of pin the tail on the donkey. But too often we fail to provide the support to gain needed skills

Are your new leaders headed in the right direction?I was blindfolded and had been spinning for what seemed like minutes (it was only a few seconds), before being pushed toward the donkey. I was dizzy and had no idea where I was. I wanted to cheat so I could have a chance at winning but the blindfold was too tight. In the end,…

Need help tapping into the marketing power of digital platforms?

Crystal DeCnodder of Full Blast Creative talks about how to put social media to work building your business

Need help tapping into the marketing power of digital platforms?Crystal DeCnodder is partner and vice-president of digital marketing for Full Blast Creative. Calgary’s Business: Why is it important for businesses today to adopt social media and social media advertising into their operations? DeCnodder: Social media marketing has come a long way since 2011 when I started my social media company. When the industry first…

Four questions to ask before you hire a web team

Make sure your vision for a website meshes with your designer's. Otherwise, it could be expensive, frustrating, and devastating to your small business

Four questions to ask before you hire a web team  Every business today needs a website but finding the right team to help build it isn't easy. There is no HomeStars for companies that design and build websites in Canada. We have many clients who've had terrible experiences with website building. Either the strategy for the site doesn’t align with the results, the content doesn’t…

It’s halftime! Are you winning?

Most small business leaders have no defined goals, they’re unsure what to keep track of and they’re floating from year to year

It’s halftime! Are you winning?“How do we win?” I asked. “We need to score baskets,” they answered. “How do we score baskets?” Donncha asked. “We need to pass and we need to shoot,” they answered. Our questions went on and on. The scoreboard told the story. It was halftime and our team was down by six points. The girls…

Four things to understand about the power of marketing

Are you giving marketing the respect it deserves?

Four things to understand about the power of marketingOne of the biggest mistakes new entrepreneurs make is to underestimate the power and importance of marketing. Right from the earliest days of a startup, marketing deserves a seat with the big boys: finance, human resources, operations, product development and sales. It shouldn't be an afterthought. And it’s not fluff. “Marketing is a core part of…

Shrinkflation: to control costs, food companies shrinking packaging

When costs rise, a food company has three options: raise the price, make smaller packages or change the ingredients

Shrinkflation: to control costs, food companies shrinking packagingRough estimates suggest that anywhere from 15 to 20 per cent of packaged food products in Canada have shrunk over the last five years. Consumers find this irritating, but given the economics of the food industry, the industry can hardly be blamed. Most consumers worry about the cost of food. We constantly look for bargains…

The economy is doing well, so why can’t Canadian grocers hike prices?

Grocers need to find a way to make inflation work for them and that means competing in the online market

The economy is doing well, so why can’t Canadian grocers hike prices?Retail food prices aren’t moving much. They’re barely higher than last year, up a modest 0.5 per cent. And according to Statistics Canada, prices dropped by 0.7 per cent over the winter months. U.S. grocers are dealing with the same issue. Since Canada's economy has some momentum, you would expect food retail prices to inch…
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