Do vegan cheese and fake meat represent food appropriation?

The massive rise in consumption of alternative proteins has put huge pressure on the livestock and dairy industries

Do vegan cheese and fake meat represent food appropriation?The overpowering plant-based narrative is clearly helping lentils, chickpeas and soya win the proteins wars. The livestock and dairy industries feel the pressure. With the publication of the new Canada’s Food Guide, we have officially ended more than 70 years of state-endorsed fascination for animal proteins. Let’s face it, the change was necessary. The guide…

Roll Up the Rim to Win needs an environmental reboot

Tim Hortons’ iconic campaign has been around for 33 years, an incredible run, but the circular economy has overtaken it

Roll Up the Rim to Win needs an environmental rebootThe entire Roll Up the Rim to Win campaign rests on the physicality of the cup. Almost 300 million cups are produced for the Tim Hortons campaign, which kicked off on Feb. 6 and ends in mid-April. But packaging is on everyone’s mind these days. Some winners have been required to send in the entire cup…

Canada’s Food Guide is a good first step but more must be done

We need clear warning labels on the front of unhealthy food products and legislation that protects children from marketing

Canada’s Food Guide is a good first step but more must be doneBy Andrew Pipe and Yves Savoie Heart & Stroke The new Canada’s Food Guide has the potential to help challenge the impact of diet on Canadians’ health. But more must be done to realize that potential. The updated version of this vital document, the first such major change to the Food Guide since 2007, has been…

Tim Hortons launching Double Double Coffee Bar

The company is also rolling out instant coffee, ready-to-drink iced coffee and ready-to-drink Iced Capps

Tim Hortons launching Double Double Coffee BarFans of Tim Hortons will love this. The iconic Canadian coffee brand is launching its new Double Double Coffee Bar. It’s about the same size as a chocolate bar but made with coffee beans. “Across Canada, we're known for our signature coffee. Following the successful launch of our Double Double Timbit earlier this year, we…

Using video to build brands and make emotional connections

Paul Bzeta of Kicker Video talks about how marketing in the digital age is evolving

Using video to build brands and make emotional connectionsPaul Bzeta is CEO of Kicker Video. Paul spoke with Calgary's Business's Mario Toneguzzi Tell me what Kicker is and what it does? Bzeta: Kicker produces video content for B2B clients in Canada and the U.S. Videos that help our clients explain their products and services in a simple way in order to drive new leads,…

Using social media to make connections with customers

Ernest Barbaric of Ernest Media talks about adopting an agnostic and agile approach

Using social media to make connections with customersErnest Barbaric is a digital marketing strategist at Ernest Media, lead designer and instructor for digital marketing strategy at the Canadian Marketing Association and founder of the Social Media for Business program at Calgary's Mount Royal University. What's your feel about how businesses today have used social media to better their bottom line? Barbaric: Social…

The first rock ’n’ roll Christmas

That a guy nicknamed Elvis the Pelvis had tackled sacred songs was offensive and sacrilegious to many. But it was perfect marketing

The first rock ’n’ roll ChristmasTeenagers in the 1950s couldn’t escape the music of their parents. Despite radio’s new-fangled Top 40 and the attendant infiltration of rock ’n’ roll, the sounds of the past were all around. This was particularly the case for Christmas songs. But things began to change in late October 1957, thanks to Elvis Presley announcing the…

Why you should build your brand from the inside-out

Having a clear purpose helps organizations stand out from the crowd

Why you should build your brand from the inside-outOne time, while presenting a brand strategy to a client, I could feel myself tearing up. After several years of uncertainty about their direction, they finally had clarity about their real value, and their offering to the market. Their excitement – mixed with joy and relief – was palpable. This new strategy, they said, captured…

William Joseph Communications firing on all cylinders

Despite a challenging economy, the Calgary-based company is thriving and expanding

William Joseph Communications firing on all cylindersDespite a challenging economy, full-service Western Canadian marketing agency William Joseph Communications continues to grow its business, celebrating one of its most successful years yet. The key has been its ability to adapt over the years and diversify its portfolio. Ryan Townend, the Calgary-based company’s CEO and founder, said it seemed like the company hit…

Flexitarianism muscles its way on to the food-service menu

Almost one-fifth of Canadians go meatless at various levels and restaurants are slowly adapting to this new reality

Flexitarianism muscles its way on to the food-service menuRestaurants are learning to serve consumers who are rapidly shifting away from animal protein. According to a recent study by Dalhousie University, nearly one in five Canadians have decided to either reduce the amount of meat they consume or have outright eliminated it from their diets. And 63 per cent of the 6.4 million Canadians…

Shaking things up and raising the profile of clients

Diana Ruff, founder of She Devil Productions, talks about how to make an impact in an increasingly visual world

Shaking things up and raising the profile of clientsDiana Ruff is founder of She Devil Productions. What’s She Devil Productions and when did you start the company? Ruff: In 2012, I was heavily involved in broadcast, media production and documentary work. Most of this was for various other production companies and I said to myself it’s my turn. I’ve done well for others,…

What a great brand can do for your organization

Author Denise Lee Yohn talks about developing an emotional, meaningful, valuable connection with customers and employees

What a great brand can do for your organizationDenise Lee Yohn is a brand leadership expert, speaker and author of the bestselling book What Great Brands Do and the new book FUSION. Why is building a great brand important? Lee Yohn: In today’s cluttered, competitive marketplace, you need to stand out, get noticed and be perceived as different from others like you. You…

Why the shotgun marketing approach is failing your business

How to come up with strategies that entice your ideal customer to reach out to your business

Why the shotgun marketing approach is failing your business“Our ideal customer is anybody who’s breathing,” was the response to my question of who this businessman’s ideal customer was. “Really?” I said. “Are you serious?” Unfortunately, his reply was “Yes.” That affirmative answer was probably the reason this business owner was turning to me for help with his company. Many businesses are only marginally…

Crossing over to Dark Side Racing, at high speed

Kelly Fedorowich talks about her family's adrenalin-fuelled motorsport company and why it thrives

Crossing over to Dark Side Racing, at high speedKelly Fedorowich is owner of Dark Side Racing. Calgary’s Business: What is Dark Side Racing? Fedorowich: Dark Side Racing is a family-owned and operated Top Fuel racing team that specializes in heart-pounding, adrenalin-fuelled motorsport marketing experiences. My business partners are my husband David and our son Nikolas, and together with our Motley Pit Crew we…

Communo builds a community of marketing professionals

Ryan Gill of Communo talks about how the collaboration model works for both clients and creative entrepreneurs

Communo builds a community of marketing professionalsRyan Gill is CEO of Communo. Calgary’s Business: What is Communo and how does it work? Gill: Communo is a community of advertising and marketing professionals who give and get work from each other via a mobile app. It’s like Tinder, but for creative professionals looking for work or agencies looking to hire contingent workers…
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