Coarsening of public life a reflection of the times we live in

Should we really be surprised – let alone shocked – when our political leaders bring the language of the streets into the corridors of power?

Coarsening of public life a reflection of the times we live inAh, the words we use – do they define us or merely reflect the times we live in? If it seems that the way we speak is becoming less elegant – not to mention less educated – then it might simply reflect the consistent coarsening of society instead of a sign of demons possessing the…

Let 2018 be the year you show a new attitude of gratitude

Nothing good will come from whining and complaining. Put that mental energy into making the situation better

Let 2018 be the year you show a new attitude of gratitudeI have a Facebook friend who posted some insights into the challenging year she coped with in 2017. She talked about how much time had been wasted focusing on events that happened outside her physical control. At the end of a fairly long note, she concluded that being a person who refused to complain about…

Changing attitudes, changing platitudes

We’re rather smug in our belief that our modern take on things reflects a perfect and compassionate view for all time

Changing attitudes, changing platitudesThe federal government recently announced it will compensate people who lost their jobs or were otherwise persecuted a generation ago simply because their sexual orientation didn’t fit the accepted norm of the day. This perfectly reflects modern thinking, and the government should be applauded for the decision to compensate members of the military and other…

#MeToo movement gains traction in Ottawa

Ottawa’s corridors of power have been buzzing about a coming bombshell. The revelations will bring a speedy end to many political careers

#MeToo movement gains traction in OttawaThat didn’t take long. Last week, I wondered why the #MeToo movement had yet to alight in Ottawa. Within days – and just as Prime Minister Justin Trudeau was about to take the stage at his annual Christmas party – TVA broke a major story: a senior staff person in Trudeau’s office was under investigation.…

The truth about crappy website content

Creating website content that people will want to read

The truth about crappy website content“You need articles for the website?” pressed the CEO. “Words are cheap; buy them from one of those content farms.” I instantly knew we would not be working together very long, given that he had such little regard for his corporate image or for the reputation of his employees, customers and partners. Including me. Irresistible…

7 essential rules to creating a social media policy

You will have a difficult time winning in court if you never told employees they couldn’t do what they did

7 essential rules to creating a social media policyIt’s relentless. You find stories every day on Google that announce how someone got fired for posting senseless comments on social media. We call that getting “dooced”. You’ve probably been alerted to potential disputes such as these: Are you legally exposed when it comes to the rights of employees who want to freely post on…

Persona is the online version of your target market

Building a persona for digital media is more detailed when compared to traditional marketing

Persona is the online version of your target marketI was once asked by a young marketer about the word “persona”. He heard the term from an online gooroo who talked about personas when it came to finding more customers online. Traditionally, the phrase, target market, was the default to identify groups of people we wanted to reach for almost any reason. A target…

How to create a social media savvy office

Complete these tasks to implement a successful communications marketing plan

How to create a social media savvy officeDoes the following describe your boss’ social media “strategy”? He assigns new responsibilities for online marketing to: professionals not trained in social media sales representatives who hate writing content younger administrators he expects to know how to make “friends” just because they’re, well, young. To help your boss perfect your company’s social media strategy, start…

Need help connecting with people? Here’s how

They have to feel they have your attention, and that requires you actually look at and listen to them

Need help connecting with people? Here’s howHow often have you uttered the phrase “How are you?” without even bothering to wait for the recipient of the question to respond? The receiver could say, “I just won the lottery!” or “Well, my wife left me, I lost my job, I’m getting evicted from my home and the dog died!” and it’s all…

Social media strategies to grow your business

Shred employee turnover, improve ROI, and increase the lifetime value of your customers

Social media strategies to grow your businessIn the time it takes you to read this sentence, some 50,000 Tweets will have been sent. How many of those messages might mention your company name with an industry hashtag — good or bad? LinkedIn Powerhouse Strategist Olivier Taupin and I were contributing authors to a book for CEOs who face a growing firestorm…
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