Make social networking work for you

Social networking opens up a new avenue for those of us who were not born to be social butterflies

Make social networking work for youIs it just me or is everyone more interested in 'networking' these days? I've noticed a significant increase in 'join my network' requests from people I know, have known, or barely know through sites like LinkedIn. Everyone seems to be interested in connecting and exchanging contact information. Is social networking taking over the planet, or…

Building Internet walls to protect data could penalize users

There are billions of Internet users and every corporation has a virtual finger in the pie. But privacy laws differ widely

Building Internet walls to protect data could penalize usersGeneral data protection regulations (GDPR) sound like something that the average person needs to know nothing about. On the contrary, these rules affect us on a day-to-day basis. For the last 20 years, most jurisdictions have had similar requirements regarding corporations maintaining the privacy of their consumers’ data. The differences were more to do with…

What every business can learn from Alberta’s failures

Add value, diversify, take control of your destiny, do long-term planning and be fiscally responsible

What every business can learn from Alberta’s failuresIt should come as no surprise to anyone that the failure of the Alberta government over the past 40 years to protect the interest of its citizens has resulted in a province that’s up to its neck in debt. The woes of the province cost the Progressive Conservative Party its reputation, future generations their Heritage…

Social media is fully weaponized, open discourse be damned

The Eden-like public square was swiftly overrun by a cacophonic rabble dedicated to crushing ideas to which they’re opposed

Social media is fully weaponized, open discourse be damnedThe Internet may very well be the innovation that liberated access to ideas, but the social media it spawned is swiftly evolving into the jackboot that suppresses them. To put what’s happening today to an increasing number of editors into perspective – Ian Buruma of the New York Review of Books is just the latest…

‘It’s not voodoo – social media takes persistence’

Samantha Paterson, a social media manager at the University of Calgary, talks about how to get the most out of digital marketing

‘It’s not voodoo – social media takes persistence’Samantha Paterson is a social media manager at the University of Calgary and an instructor in Continuing Education. Calgary’s Business: How did you get into social media as a career and what’s the appeal for you? Paterson: During the 2000s in my ed-tech career, I was an early adopter of customer advocacy marketing, including online…

‘A true disruptor:’ Indochino changing the menswear landscape

Drew Green is ‘creating a superior alternative to off-the-rack clothing at ready-to-wear prices’

‘A true disruptor:’ Indochino changing the menswear landscapeDrew Green is president and CEO of Indochino. Calgary’s Business: How did Indochino get started? Green: Indochino has been built at scale, based on the belief that consumers don't need to spend a fortune on a custom wardrobe. We took the premium made-to-measure experience direct to the consumer, creating a superior alternative to off-the-rack clothing…

Helping businesses navigate uncertain social media world

The research provides a better understanding of demand and customer networks, particularly for new products or services

Helping businesses navigate uncertain social media worldResearchers at the University of Calgary have created a mathematical model aimed at helping businesses navigate uncertainty caused by social media. “We developed a model to estimate demand for a new product or service considering the combined effects of three factors of choice: intrinsic preference – the perceived utility of a product or service to…

Ignore the advice of HR professionals at your peril

Melanie Peacock of Double M Training & Consulting talks about the value that HR staff bring to the workplace

Ignore the advice of HR professionals at your perilMelanie Peacock is sole proprietor of Double M Training & Consulting and is president of the Mount Royal Faculty Association. Calgary’s Business: How has the role of HR departments changed over the years? Peacock: Most people talk about how HR departments have become less administrative and more strategic. I've certainly witnessed this, as HR professionals…

The death of forgiveness in an age of self-righteousness

Modern society doesn’t forgive. There’s no sense that a person’s life is always a mixture of light and darkness

The death of forgiveness in an age of self-righteousnessIn 1961, British War Minister John Profumo, a married man, had a brief, tawdry affair with teenage party girl Christine Keeler. Among Keeler’s other lovers was Yevgeny Ivanov, a Soviet military attaché and intelligence agent. When this potential threat to national security was raised in the House of Commons, Profumo did a foolish thing: he…

Worried about the alt-right? Be the anti-right

The best way to reduce the possibility of more alt-right-inspired violence is to confront its narratives head on

Worried about the alt-right? Be the anti-rightBy John Grant and Fiona MacDonald EvidenceNetwork.ca One year since the violent alt-right rally in Charlottesville, Va., and months since the Toronto van attack, Canadians can legitimately worry about increased political violence. The images of angry white men marching openly in Nazi regalia loom large alongside the revelation that some men are organizing groups driven by views of…

France’s phone hang-up is a conversation starter

Smartphones have undermined everyday social interactions by eroding our ability and desire to talk to one another

France’s phone hang-up is a conversation starterFrench legislators recently passed a law banning children between three and 15 from using smartphones in class. The government of President Emmanuel Macron said the move will help combat an epidemic of screen addiction among France’s children. At first glance, it looks as if the legislation will help to curb screen addiction. Even if it…

How Facebook failed its users and its shareholders

Corporate reputations are valuable assets that, in the socially-connected world, need serious risk management strategies

How Facebook failed its users and its shareholdersNothing in modern business history illustrates the importance of relational capital – or the vulnerability of corporate reputations generally – as the recent collapse in the Facebook share price. In a single day, Facebook (FB) lost nearly US$120 billion of market capitalization. This represents the biggest one-day fall of a major public company in history.…

Online grocery stampede changing the food retail landscape

The Amazon-Whole Foods buyout shocked the grocery world and is now leading to death by a thousand cuts for the food industry

Online grocery stampede changing the food retail landscapeOne after the other, grocers are going online. All of them, at some point over the last 12 months, have announced some sort of commitment to an e-commerce strategy. Costco launched its home delivery pilot in Ontario, while Maxi, Loblaws’ discount stores in Quebec, jumped on the virtual bandwagon with their Click and Collect program.…

We need to start putting a value on intangible assets

The new economy relies on outputs like software, social media networks and apps. But very few of these new intangible value drivers fit into the existing accounting framework

We need to start putting a value on intangible assetsIf you're in business today, you no doubt face a conundrum: the financial statements of your company tell you that certain physical objects are the principal assets of your business but, sadly, that's not what the market or your gut tell you. Business increasingly relies on non-traditional sources of value. For example, most software companies…

Need help tapping into the marketing power of digital platforms?

Crystal DeCnodder of Full Blast Creative talks about how to put social media to work building your business

Need help tapping into the marketing power of digital platforms?Crystal DeCnodder is partner and vice-president of digital marketing for Full Blast Creative. Calgary’s Business: Why is it important for businesses today to adopt social media and social media advertising into their operations? DeCnodder: Social media marketing has come a long way since 2011 when I started my social media company. When the industry first…
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