Change your online advertising message during pandemic

Be empathetic, timely and adaptive, and your online messaging will remain strong throughout the COVID-19 crisis

Change your online advertising message during pandemicThe COVID-19 pandemic has been a part of our daily routine since mid-March, and it’s time to revisit your online advertising and messaging to make sure you’re staying current. You can’t over-communicate during this crisis, but you can make a few mistakes if you aren’t careful. Follow these three strategies to have online content that…

They don’t build borders like they used to

The modern border is porous, malleable and surmountable. It’s not an effective deterrent for undesirable political, social, medical or economic consequences

They don’t build borders like they used toWhat do the global financial crisis of 2008, climate change and the COVID-19 global pandemic have in common? All three catastrophic events have confirmed that they don’t build borders the way they used to. Today, national borders are no match for globalization. In effect, borders have been overpowered and outsmarted by globalization. There’s no denying…

Putting your business face on Facebook can pay off

If you’re just starting your business page or want to spruce up the one you have, here are seven things you need to do

Putting your business face on Facebook can pay offFacebook launched in February 2004 as a university directory. The excitement caught on and it has become one of the most powerful social networks with over 2.45 billion monthly users. Facebook started with personal profiles but by the end of 2007 there were over 100,000 businesses signing up. Now more than 60 million firms use…

Too many fault lines in digital voting process

The shambles of the Iowa caucuses reconfirms that electronic voting is still a long way off

Too many fault lines in digital voting processThe recent Iowa caucuses debacle reminded me of two things. First, my about-face as a member of the New Brunswick Commission on Electoral Reform with respect to electronic voting. Second, further confirmation that the electronic infrastructure continues to be an impediment in advancing digital democracy. The 21st century has empowered humanity with electronic connectivity and…

New vision for CRTC is dangerously radical

Critics believe recommendations have the very real potential to limit how freely Canadians can access the Internet and what content they’ll be able to find when they do

New vision for CRTC is dangerously radicalConcern is growing over proposed changes to the federal approach to governing broadcasting in Canada. After two days of almost baffling silence following the release of a report calling for sweeping changes to how – and over what – the Canadian Radio-television and Telecommunications Commission (CRTC) exercises its regulatory powers, pundits and politicians are starting…

Giving licence to vulgarity

The rising interpersonal venom on the Internet is a distressing sign of the times

Giving licence to vulgarityIf you’re middle aged or better and have a sense of life before the Internet, information technology and all of the associated foofaraw, you may also remember the value of polite speech. It was extremely rare in my youth to witness profanity first-hand in what might still be called polite society. That included family relations,…

Giving licence to vulgarity

The rising interpersonal venom on the Internet is a distressing sign of the times

Giving licence to vulgarityIf you’re middle aged or better and have a sense of life before the Internet, information technology and all of the associated foofaraw, you may also remember the value of polite speech. It was extremely rare in my youth to witness profanity first-hand in what might still be called polite society. That included family relations,…

More Canadians use Internet, led by Alberta, B.C.

Nearly 84% of Internet users bought goods or services online in 2018, spending $57.4 billion, up from $18.9 billion in 2012: StatsCan

More Canadians use Internet, led by Alberta, B.C.By Troy Media More Canadians are using the Internet, with people in Alberta and British Columbia leading the way. A report released on Tuesday by Statistics Canada said the share of Canadians aged 15 and older who used the Internet was 91 per cent in 2018, with more seniors reporting Internet use (71 per cent).…

Big tech created a fractious, annoyed, malfunctioning world

Where’s the evidence that the values this new world order has created produce happiness, fulfilment and the well-lived life?

Big tech created a fractious, annoyed, malfunctioning worldA great article by Andrew Marantz in a recent issue of the New Yorker called Silicon Valley’s Crisis of Conscience details the struggle of American big tech to find its soul. The central theme is the growing awareness of big tech CEOs and senior executives that their endeavours are causing massive societal psychological harm. None…

How sports card collectors can protect their investments

Jason Masherah of Upper Deck talks about avoiding scams, particularly in the online marketplace

How sports card collectors can protect their investmentsJason Masherah is president of the trading card company Upper Deck. Can you explain the number of scams related to your industry that have been going on lately and why this is happening? Masherah: Trading cards and memorabilia have been a longtime target for these types of scams. Quite frankly, it was the reason Upper…

Implementing online safety training that works

Robert Day talks about the technology that Integrity Advocate has developed to verify that online students complete the training required of them

Implementing online safety training that worksIntegrity Advocate co-founder Robert Day is a licensed investigator and paralegal. Can you tell me what you do? Day: I’m a co-founder of a company called Integrity Advocate, as well as a licensed paralegal and investigator. I co-developed the patented technology that Integrity Advocate is known for, which addresses legality and effectiveness concerns associated with…

Making home buying and selling as painless as possible

Ryan Mracek of Keylo wants the online realtor referral service to be the place consumers go to get unbiased, data-based real estate advice

Making home buying and selling as painless as possibleRyan Mracek is owner of Keylo. What is Keylo and what does it do? Mracek: Keylo is Canada’s largest realtor referral service. We use an evidence-based approach to find the best realtor to buy or sell your home for free. We put the odds of success in your favour in an industry notorious for holding…

Stop fretting about social media giants and build a competitor

If enough people band together, they can finance a new platform. This is a free and open market

Stop fretting about social media giants and build a competitorAgainst the frenzy of inaccurate and manipulative information consistently roaring through social media sites, the companies that manage these sites – like Facebook, YouTube and Twitter – have been trying to combat misinformation. However, they always seem to be two steps behind. Initially, in an effort to keep up with the sheer volume of material,…

We must manage the Internet of things with care

Who will ensure devices have been tested thoroughly and are secure? Who will ensure our privacy is protected?

We must manage the Internet of things with careBack in the early 1990s, I came across a story about a Coke machine that you could query from anywhere on the Internet and it would tell you the temperature of the drinks, the last time it was stocked and how full it was. The machine was in the computer science department of Carnegie Mellon…

Offering an alternative voice for best practices in retail

Bruce Winder of Retail Advisors Network talks about the dramatic evolution taking place in retail and where the marketplace will go next

Offering an alternative voice for best practices in retailBruce Winder is co-founder and partner of Retail Advisors Network. Tell me a little bit about your background and what you do now? Winder: I spent about 20 plus years in big retail at places like Canadian Tire, HBC, Sears and Air Miles before deciding I wanted to explore life outside a head office and…