Five things retailers must do to survive

Those who can adapt will thrive

Five things retailers must do to surviveI once facilitated a meeting of a group of more than 100 retailers. Seventy per cent of them were either fearful or concerned about the future of their stores. And so they should be. Retailing is changing – you would have to be blind not to see that. When I started in retail in the…

How social media can help grow your business

How social media can help grow your businessLearning from the pros Every Monday, Wednesday and Friday, Amplify Your Business, produced by Amplomedia in partnership with Troy Media, will interview professional entrepreneurs who are currently in the trenches growing their businesses. Through insightful conversations, we will be unpacking their common business challenges and identifying the lessons every business owner needs to learn so…

In sales? Pick up the phone and dial for dollars

Emails, newsletters, blogs and articles all have a place in your marketing mix. But when you talk to people, your success rate skyrockets

In sales? Pick up the phone and dial for dollarsRecently I trained a new sales professional. His job was to find leads for his company, but he had never worked in sales before. After a couple of weeks of learning about his company and coming up with a plan, the time for action was upon him. In our coaching session, he realized that he…

How to use Tik Tok and video marketing to grow your business

Learning from the pros

How to use Tik Tok and video marketing to grow your businessLearning from the pros Every Monday, Wednesday and Friday, Amplify Your Business, produced by Amplomedia in partnership with Troy Media, will interview professional entrepreneurs who are currently in the trenches growing their businesses. Through insightful conversations, we will be unpacking their common business challenges and identifying the lessons every business owner needs to learn so…

Empowering small business to thrive in an online marketplace

Learning from the pros

Empowering small business to thrive in an online marketplaceFor this episode of Amplify Your Business, we’re joined by Matt Hill – Program Manager of Business Link. Today, he speaks with us about the Digital Economy Program and how his team empowers even the smallest local businesses to move over to and thrive in an online marketplace. Amplify your Business is produced by Amplomedia…

Why Sobeys had to dump Air Miles

The food we buy is always changing, so keeping customers engaged with brands is challenging

Why Sobeys had to dump Air MilesSobeys recently decided to dump Air Miles and start its own loyalty program. Empire Co. Ltd., Sobeys’ parent company, is joining the Bank of Nova Scotia and Cineplex as co-owners of the Scene+ program. This move by Sobeys is no coincidence. As we brace for higher food prices and cope with a post-COVID-19 workforce still…

Eight pricing mistakes you might be making

Small business owners often don’t think about pricing until it’s too late

Eight pricing mistakes you might be makingLast week, you walked into a business or viewed something online and you questioned the price of a product. Something didn’t seem quite right. Perhaps the item or service seemed too high. Perhaps it seemed too low. Leaders make a variety of pricing mistakes over the years of operating their businesses. I’ve made many of…

How your employees can build or destroy your brand

Employees play an integral part in the success or failure of a business

How your employees can build or destroy your brandWe were walking by the Vancouver airport recently and an employee was standing outside of the Plaza Premium Lounge greeting passersby and encouraging them to try the service. More akin to the credit card hawkers you typically find in an airport than a lounge greeter, this woman was engaging and aiming to please. If I…

The farm is merging with food retail spaces

Grocers are bringing the farm to the store so consumers can have both the farming and the retail experience at once

The farm is merging with food retail spacesCanadians have started to notice that grocers have begun to sell plants in miniature greenhouses. We’ve seen gardens on rooftops, vertical farms close to stores and even some selling gardening equipment to gardeners who are shopping for food. The farm is essentially merging with the food retail spaces we roam as consumers. It’s quite interesting.…

Grad turns her passion for fashion into her dream career

A grad of U of A’s fashion business management program, Frances Heaton gained a deep understanding of the industry and a strong network

Grad turns her passion for fashion into her dream careerFrances Heaton has always loved dabbling in fashion design, even creating her own figure skating outfits as a kid. “It’s like art, but with human bodies, which has always intrigued me.” Fast-forward to spring of 2021, as she becomes one of the first graduates of the University of Alberta’s bachelor of science in fashion business…

Subway faces a rough road to restore its reputation

With sales falling and too many locations, many Subway franchisees are struggling to make a profit

Subway faces a rough road to restore its reputationCOVID-19 has not been kind to restaurants, as we know. But for Subway restaurants, the problems are much broader. Subway is the world's largest restaurant chain with nearly 42,000 locations, more than Starbucks or McDonald’s. But the chain is shrinking rapidly. It was already experiencing difficulties pre-pandemic and closed several thousand restaurants in North America.…

Adding, changing photos on your website

How to make your DIY photo shoot a success and, most importantly, give you some amazing images to use to grow your business

Adding, changing photos on your websitePhotos are an important part of any social media feed. And along with stock photos, you need to incorporate some photos of you, your team, your product, your office, etc. If you aren’t in a position to hire a photographer every quarter, you are going to have to do the photo shoot yourself. That means…

Get your raving fans to help drive business growth

Offer them amazing discounts and perks to make sure they know how important they are to your business, then let them spread the word

Get your raving fans to help drive business growthOur online customer buying journey is about to come full circle. We’ve gone from someone first hearing about you all the way to a regular customer becoming a raving fan and helping you grow your business. Let’s recap what we’ve talked about in the past few weeks: We started with interest and awareness. Someone already…
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