Sylvain Charlebois - Kindersley Clarion

The genius of Loblaws’ $25 gift card campaign

Posted by Sylvain Charlebois | Jan 14, 2018

This PR masterstroke by Loblaws has allowed the company to take control of the narrative and dodge, for now, consumer mistrust

Posted by Sylvain Charlebois | Jan 9, 2018

Government generally has little or no understanding of franchising, how food distribution forces play out or even simply how small businesses operate

Posted by Sylvain Charlebois | Jan 3, 2018

Arguing that meat is the new tobacco is sensationalist nonsense, since tobacco is not essential to life and food is. Let the market evolve

Posted by Sylvain Charlebois | Dec 27, 2017

As shocking as it was, most of us will eventually forget Loblaw‘s admission of price-fixing. Let’s hope the industry doesn’t

Posted by Sylvain Charlebois | Dec 19, 2017

Blockchain would enhance agri-food transparency, productivity, competitiveness and sustainability