Why brand awareness is a key part of complex marketing

Lisa Shepherd of The Mezzanine Group talks about the shifting awareness of the need for broader marketing tactics

Why brand awareness is a key part of complex marketingLisa Shepherd is founder of The Mezzanine Group. How are mid-market companies changing their view on the role of marketing and its impact on business? Shepherd: Companies are changing their views on exclusively focusing on lead generation as the sole outcome for all marketing activities. Historically, companies primarily saw the marketing function as distributing promotional…

Reimagining how Indigenous business creates value

Trent Fequet talks about how Steel River Group has evolved and grown in just two short years, despite tough economic conditions

Reimagining how Indigenous business creates valueTrent Fequet is president and CEO of Steel River Group. What’s Steel River Group and what does it do? What’s its history? Fequet: Steel River Group is a privately-held and Indigenous-owned-and-operated company. Born out of the deep belief that we need to reimagine how an Indigenous business can create and contribute value to their community,…

How to protect your company against fraud

Former RCMP investigator Greg Draper, now with MNP LLP, talks about who is most likely to commit fraud and what they target

How to protect your company against fraudGreg Draper is a former RCMP investigator and current vice-president of Valuations, Forensics and Litigation Support at MNP LLP. Who poses the greatest threat – and why – for fraud? Draper: The simple answer is: the person we least expect. You’d never hire someone if we thought they’d defraud the organization. Most of us go…

How the mobile phone industry meets – or fails – customer expectations

Adrian Chung of J.D. Power talks about the results of the company’s latest wireless survey and why trust is such a huge component

How the mobile phone industry meets – or fails – customer expectationsAdrian Chung, director of the technology, media and telecom practice at J.D. Power in Canada. What are the key results and findings you can take from a recent wireless experience survey you did? Chung: In this year’s edition of the J.D. Power Wireless Purchase Experience study, we saw a decline in overall satisfaction of six…

What sports, e-sports and entertainment fans are looking for

Trevor Doerksen of ePlay Digital is opening doors around the world for interactive gaming

What sports, e-sports and entertainment fans are looking forTrevor Doerksen is CEO of ePlay Digital. What is ePlay Digital and what does it do? Doerksen: ePlay is one of Calgary’s growing number of game publishers. We have created a celebrity-filled, Pokemon Go style game platform for sports, e-sports, and entertainment. We will soon launch the first location-based title from the augmented reality mobile…

Introducing Canadian drilling standards to the world

Robin Breitkreuz and Rainmaker Energy Services Corp. have established a strong international reputation

Introducing Canadian drilling standards to the worldRobin Breitkreuz is president at Rainmaker Energy Services Corp. What is Rainmaker and what does it do? Breitkreuz: Rainmaker Energy Services is an oil, gas and water development project management firm based out of Calgary. We supply engineering expertise and personnel, focusing on international locations. It was always my goal to work in the international…

Big dreams come with tiny homes

Brian Hawkins of The Tiny House Movement talks about the significant advantages in store for people who downsize

Big dreams come with tiny homesBrian Hawkins is owner of The Tiny House Movement. What is the Tiny House Movement? Hawkins: The Tiny House Movement has been around for more than a decade, but it's really taken hold the last three years. It's become much more mainstream with the help of TV shows on HGTV, Netflix and the DIY network.…

Pieridae Energy ramps up LNG project on East Coast

CEO Alfred Sorensen talks about moving the Canadian industry from its infancy and servicing a growing international market

Pieridae Energy ramps up LNG project on East CoastAlfred Sorensen is CEO of Pieridae Energy. What is Pieridae Energy and what does it do? Sorensen: Pieridae Energy is Canada’s only fully-integrated LNG company. We are looking to build the US$8 billion, 10-million-tonne-per-year Goldboro LNG liquefaction facility off the East Coast near Halifax to supply much-needed natural gas to Europe. In a nutshell, our…

Want to write a book and get published? Here’s what you need to know

Terry Whalin of Morgan James Publishing explains why the author is so important to the marketing process and why e-commerce alone won't get the job done

Want to write a book and get published? Here’s what you need to knowTerry Whalin is acquisitions editor at Morgan James Publishing. Tell me what you do with Morgan James Publishing? Whalin: For over six years, I've worked as an acquisitions editor at Morgan James Publishing. An acquisitions editor is the first person to see the submission and evaluate whether it’s appropriate for the company. We receive over…

Taking the guesswork out of exercise

Hifa Maleki of Orangetheory Fitness talks about why gyms make sense for many people

Taking the guesswork out of exerciseHifa Maleki is vice-president of franchise development and operations at OTF (Orangetheory Fitness) Canada Inc. What is Orangetheory Fitness and what makes it different from other fitness centres in Canada? Maleki: Orangetheory Fitness is a group workout broken into intervals of cardiovascular and strength training. Backed by the science of excess post-exercise oxygen consumption or…

Tackling ovarian cancer head-on

Margot Micallef talks about the The Lady Ball Gala, and what we can all do to support women and battle ovarian cancer

Tackling ovarian cancer head-onMargot Micallef is CEO of Oliver Capital Partners and Gabriella's Kitchen. What does it mean to you being the honorary chair of The Lady Ball Gala coming up? Micallef: I am honoured to be involved in this year’s Lady Ball Gala benefiting Ovarian Cancer Canada. I have yet to meet someone who has not been…

Bringing sleep, and precious peace, to parents and children

Shan Roth of Jammy Time Sleep Solutions talks about helping parents feel confident and on top of their game

Bringing sleep, and precious peace, to parents and childrenShan Roth is a local pediatric sleep expert and founder of Jammy Time Sleep Solutions. What is Jammy Time Sleep Solutions? Roth: Jammy Time Sleep Solutions is a paediatric sleep consultancy – basically, I help parents teach their children how to sleep through the night and take long naps during the day. Many parents think…

The modern PR movement depends on influencer marketing

Rachel David of Hashtag Communications talks about how the marketing industry has evolved

The modern PR movement depends on influencer marketingRachel David is founder and CEO of Hashtag Communications. What is Hashtag Communications and what do you do? David: We are like a modern-day PR company. Companies like Google, Manulife, Best Buy, Sony, Bell, Huawei, you name it, they corporate brand and they call us. We act like an in-house consultancy for these brands and…

The three steps to get in better financial shape

Kelley Keehn of FP Canada talks about why we need to get involved in our financial health as much as we do our physical health

The three steps to get in better financial shapeKelley Keehn is a personal finance educator and FP Canada consumer advocate. Tell me about your background and what you do now? Keehn: I was in the financial industry for over a decade. During that time, I found that whether you have a billion in the bank or a million in the hole, everyone has money…

Malika Rajani puts the accent on high style and quality

Leather and outerwear designer is making an impact internationally with her edgy creations

Malika Rajani puts the accent on high style and qualityMalika Rajani is founder and creative director of Malika Rajani - Leather and Outerwear. Tell me about your business and what you do? Rajani: I’m an independent Canadian fashion designer. I started my namesake outerwear line after graduating from Parsons School of Design in New York City. I specialize in leather and wool and cashmere…
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